A Guggenheim heir just raised $50 million to back media and creator startups. Here are 4 areas he's betting on.
Dillon Lawson-Johnston and Criswell Fiordalis see opportunity to invest at the intersection of Hollywood and creators. Guggenheim Brothers Media Guggenheim Brothers Media and a UAE firm have created a $50 million fund for media and creator startups. They see an opportunity to help emerging creators get to the next level. Guggenheim's founders laid out four areas of focus across creators, brands, and Hollywood. A new $50 million fund is targeting media, entertainment, and creator economy startups, tapping into Hollywood networks and the UAE's growing appetite for cultural investment. US investment firm Guggenheim Brothers Media is launching the fund with backing from Abu Dhabi-based Ethmar International Holding. The firm is led by Dillon Lawson-Johnston and Criswell Fiordalis, who are looking to write checks of $2 million to $5 million, targeting 10 to 15 companies. They hope to grow the fund to as much as $75 million. The pair brings extensive entertainment and cul...