Lawsuits or billion-dollar deals: How Disney picks its AI copyright battles
Disney sent a cease-and-desist letter to ByteDance after its new video generation model, Seedance 2.0, produced AI versions of its characters. It took a very different approach, however, when OpenAI's Sora did the same. Handout/Getty Images Disney's IP is under siege by the AI industry's 'ask for forgiveness, not permission' culture. Disney sent a cease-and-desist to ByteDance, saying it 'hijacked' its characters with Seedance 2.0. When OpenAI's Sora was used to create Disney characters, however, the House of Mouse struck a deal. No, Disney did not release footage of a never-before-seen fight sequence between Marvel's Wolverine and Thanos (spoiler: Thanos won). That clip, which amassed over 142,000 views on X over 48 hours, was created using Seedance 2.0 , an AI video generation model that ByteDance debuted last week. The tool created a buzz on social media, where one user made a hyperrealistic AI video of Tom Cruise and Brad Pitt fighting ...