NeeDoh squishies have gone viral. 'It wasn't intentional,' the CEO tells me.
The Nee Doh gumdrop squishy has a very pleasant handfeel. Katie Notopoulos / Business Insider NeeDoh squishies have gone viral on social media over the last few months. They're made by Schylling, a 50-year-old Massachusetts company that makes vintage-style toys. NeeDohs are now hard to find. Now, there are knock-offs and huge prices from resellers. Courtney Sullivan, a lawyer in Scottsdale, Arizona, was tasked with a mission: Her nieces in Texas wanted NeeDoh squishies, but their dad (her brother) discovered they were sold out everywhere he looked. Luckily, Sullivan found some in a local store and mailed them over state lines to her nieces. NeeDohs, colorful rubbery balls and cubes of varying textures, have gone viral on social media — and the demand is outpacing supply. It's caused a mini- Labubu effect : Kids (and parents and aunts) are desperate to find them in stores, while knock-offs flourish and resellers jack up prices on the real thing. The "Nice Berg...