Wins, setbacks, and rivalries: Inside Cindy Rose's first 100 days as CEO of ad giant WPP
Cindy Rose marked her 100th day as CEO of WPP this week. She faces a challenge in stabilizing an ad giant that has fallen behind its rivals and must adapt to the age of AI. WPP/Jillian Edelstein WPP CEO Cindy Rose marked 100 days in the role this week. Rose has received plaudits for owning some of WPP's past mistakes and signaling change ahead. She faces a make-or-break challenge as she prepares to roll out a revamped strategy. When Cindy Rose took the helm at the advertising agency giant WPP in September, she inherited one of the most challenging jobs on Madison Avenue. Battered by a period of big account losses, internal restructuring, and thousands of layoffs, morale had sunk . So had the share price . London-based WPP was trading at lows not seen since 2009, and the company had warned investors that the remainder of the year would continue to be rocky. Insiders and shareholders were hopeful that Rose, a US-born executive most recently at Microsoft, could serve as a...