I tried Burger King's upgraded Whopper, which the chain says is helping drive sales. I can see why.
The Whopper got a new bun, a new mayo, and new packaging earlier this year. Erin McDowell/Business Insider Burger King upgraded its signature Whopper burger in February with a new bun and packaging. The burger is thicker, more flavorful, and doesn't cost more — a win for value-conscious customers. Burger King executives said this week that the upgraded burger has helped boost sales by 8.5%. Burger King's updated Whopper burger is helping to boost the brand and reignite the fast-food burger wars. Inspired by customer complaints that its iconic burger was often squished during transit — it used to be simply wrapped in paper — the fast-food chain updated its signature Whopper in February with new box packaging, a new bun, and new, "creamier" mayonnaise. The company said on Thursday that the updates are paying off. The chain reported that US same-store sales jumped 8.5% in the second quarter, a surge that company president Tom Curtis attributed to the updated burger and...