Wish, Netflix, Uber and ~100 others testing WhatsApp’s new Business API
Earlier this month, WhatsApp announced the launch of its first revenue-generating enterprise product, the WhatsApp Business API. The API allows businesses to respond to messages from WhatsApp users for free up to 24 hours, then charges for any responses after that point on a per message basis. Though still in a limited preview, the company is now supporting around 100 businesses directly on its API platform, including airlines, e-commerce companies, banks, and others like Uber and Netflix , and plans to onboard many more in the months ahead. Because businesses have to first apply to gain access the API, there’s some misinformation floating around on backchannels about how to get approved. For example, some industry sources have been telling partners that no U.S.-based businesses are being onboarded to the API at this point. This is untrue, WhatsApp says. In fact, there’s a public site where U.S. companies Uber and Wish are featured as “customer stories.” We also understand th...