Ceros raises $14M for its interactive content platform
Ceros allows marketers to create animated, interactive content — but don’t call it a content marketing company. “We think content is just a dry, bland, over-leveraged, oversaturated space,” said founder and CEO Simon Berg. “The goal is not to hack the system, the goal is to make a great experience for your customers.” That’s why he describes Ceros as a platform for creating experiences. The company is focused on powering beautiful, well-designed graphics and web pages, instead of blog posts or white papers that mostly exist to snare search traffic. Ceros is announcing today that it’s raised $14 million in Series C funding. Ceros previously raised $19.5 million in funding, according to Crunchbase . The new round was led by Greenspring Associates, with participation from Grotech Ventures, CNF Investments, Sigma Prime Ventures, StarVest Partners, Greycroft and Silicon Valley Bank. “Ceros is well known for empowering marketers to think creatively, but we have also come to know Ce...