Walmart saw a big dip in customers shopping at its stores on Black Friday this year, study finds. Instead, they may have been flocking to the retailer's website.
A Walmart store. Bruce Bennett/Getty Images Walmart saw an estimated 5.3% decline year-over-year for in-store traffic, according to Placer.ai. Nonetheless, Walmart got more search traffic than its rivals from people looking online for Black Friday deals. The Bentonville, Arkansas-based retailer offered both early online and in-person Black Friday deals. Shoppers just aren't flocking to stores like they used to for Black Friday. And the world's largest retailer experienced that firsthand this year. Walmart saw a 5.3% dip in physical store traffic this Black Friday compared to last, according to estimates from Placer.ai , a location data company. And big-box stores across the board saw fewer people coming in: Placer.ai estimates that Target and Lowe's saw Black Friday foot traffic decline 2% and 18.6%, respectively, compared with last year. But that doesn't mean fewer people are shopping at Walmart and its rivals. Global online searches for the term "Blac...