How Jeff Beacher, owner of a Las Vegas nightclub frequented by celebs, helped build Airbnb's celebrity marketing program in 2015, making it into a luxury brand (Anne VanderMey/Bloomberg)

Anne VanderMey / Bloomberg:
How Jeff Beacher, owner of a Las Vegas nightclub frequented by celebs, helped build Airbnb's celebrity marketing program in 2015, making it into a luxury brand  —  For one week in the summer of 2015, consumers of celebrity gossip news couldn't escape Mariah Carey's trip to Malibu, California.



from Techmeme https://ift.tt/2qRWlMp

Comments

Post a Comment

Popular posts from this blog

5G Playbook

Image
Matt Chinworth for Insider Whether you're aware of it or not, 5G technology is shaping your world every day. Like 4G before it, the fifth generation of cellular wireless technology powers high-speed internet on our phones. But because it can support many devices reliably with low lag times and fast download speeds, it's also powering things like long-distance synchronous music-making, faster electric-vehicle charging, and innovative mental-health care. It's also forward compatible — meaning it's built to support technologies that are still in development or don't even exist yet. Insider's  5G Playbook  is built for anyone who wants to know what's possible with this tech — how it can take your business to new heights, expand your creativity, or enliven your world. We're your one-stop resource for captivating profiles, informative how-tos, and exciting interactive features.   Credits: Series Editors : Stephanie Hallett, Ashley Davis, Lily
Read more

Guilherme Rambo, who has published scoops about unreleased Apple products by examining beta software, says Apple locked his dev account with no stated reason (Buster Hein/Cult of Mac)

Image
Buster Hein / Cult of Mac : Guilherme Rambo, who has published scoops about unreleased Apple products by examining beta software, says Apple locked his dev account with no stated reason   —  Guilherme Rambo, one of the top Apple secret-spillers, says Apple locked him out of his developer account, preventing … from Techmeme https://ift.tt/37pX6fR
Read more

Upward and onward

The future is very much yet to be written about vertical farming. In many ways, the technology presents hope in the midst of rising food safety concerns, aging populations and potential environmental collapse. It’s also an intensely hard row to hoe, as it were. Early companies in the space are going to be the ones focused on driving down unit economics (hopefully) to a point where the technology makes sense from a price perspective. But sometimes being early to a party means you’re among the first to leave. Last January, we covered what looked to be an important next step for Upward Farms, as the company announced plans to open a 250,000-square-foot farm in Northeastern, Pennsylvania early this year. The Brooklyn-based firm recently announced , however, that it has closed up shop. “We found that vertical farming is almost infinitely complex — as we tackled challenges, new ones emerged,” founders Jason Green, Ben Silverman and Matt La Rosa said in an open letter. “Our team faced thes
Read more