Here's the pitch deck that 'Tesla for teeth' dental tech startup OrthoFX used to raise a $13 million Series A

July 31, 2020

OrthoFX

Earlier in July, US-based dental tech startup OrthoFX raised a $13 million Series A led by new investor SignalFire.
OrthoFX uses a combination of dentral brace, or clear aligner, technology and online consultation and tracking to enable dentists to treat patients remotely.
We got an exclusive look at the pitch deck OrthoFX used to bring investors on board.
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US-based dental tech startup OrthoFX raised a $13 million Series A led by VC firm SignalFire in July.

This bring total funding for the startup, which says it has been called the "Tesla for teeth" by some practitioners, to $17 million.

OrthoFX offers what it bills as state-of-the-art dental aligners, the clear, plastic teeth straighteners that fit tightly over a patient's teeth. Patients are offered a suite of extras, including a connected case, teeth scans, and direct and digital support from doctors and the OrthoFX team. Its services start at $2,950, but can drop to $950 with insurance.

As part of its orthodontic treatment the startup says it offers a bluetooth-connected case that monitors how long the patient wears it, algorithm-driven smile tracking, and rescue aligners that can correct a month's worth of missed treatment.

"We are rethinking this category and not just as a dumb plastic delivery mechanism but as a smart connected device that takes into account all the health and wellness of the patient and putting the doctors and dentists ... in power," said cofounder Ren Menon.

In 2019 the startup received approval from the US Food and Drug Administration, and recently got clearance to sell in Canada and Europe, where it hopes to launch in the next few months.

Menon said OrthoFX has a waiting list of over 700 doctors across the US and has treated "well over 1,000" patients so far. Over the past few months, interest has picked up as lockdown has made in-person dental treatment more problematic.

The raise will be used to scale OrthoFX's existing tech infrastructure, create a new sales team, and expand its network of doctors. It also wants to continue R&D investment into its polymer innovations and remote care platform, which Menon says is what sets it apart from its competitors.

"We are just scratching the surface when it comes to the possibilities of this category," he says. "We are developing so much more into the clear aligner platform than just straightening teeth."

Check out the pitch deck OrthoFX used to bring investors on board below: