Analysis: Meesho accounts for about 37% of India's e-commerce orders, but only 8%-9% of the sector's total value due to the small average transaction size (Manish Singh/India Dispatch)

Manish Singh / India Dispatch:
Analysis: Meesho accounts for about 37% of India's e-commerce orders, but only 8%-9% of the sector's total value due to the small average transaction size  —  A $4.5 sari reveals the ruthless arithmetic behind Meesho's assault on India's e-commerce hierarchy



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